![]() And that’s by design: The small team that’s responsible for crafting these tweets is always on the lookout for opportunities to engage with the 10 million to 20 million people who see the posts every day. Most tweets are in all lowercase letters, a nod to Gen Z, and have a tendency to talk about Twitter ironically. ![]() (It was poking fun: At the time, Meta and all of its apps were down, an outage that lasted around six has a good idea what kinds of tweets people will like. ![]() The tweet from early October, “ hello literally everyone,” was ranked the third most-liked tweet and fourth most-retweeted post. Twitter can pat itself on the back for one of the most popular tweets of 2021. He also tweets about books he’s read and his outlook for the future to his millions of followers. His Twitter account isn’t as - let’s say, fiery - as Musk’s: He usually tweets out health information and generally talks about issues related to his foundation. 11, just behind Kim Kardashian and ahead of Jennifer Lopez. When Time chose him as Person of the Year, he got yet another chance to engage on the platform: by trading barbs at Elizabeth Warren. When he tweets about Tesla, shares rise and fall. The Tesla CEO has a tendency to move markets, even if it’s unintended. 4 for the second year in a row, this time between Katy Perry and Barack Obama. Aside from the obvious celebrities like Taylor Swift and Jimmy Fallon, two notable tech leaders were included: Elon Musk and Bill Gates. Top tech personalities: Elon Musk and Bill Gatesīrandwatch, which tracks analytics across social media platforms, released its list of 2021’s 50 most influential people on Twitter based on their followers, retweets and engagement. Protocol compiled some of the most talked-about Twitter trends in tech from 2021, using data from the platform and other analytics tools. In the tech world, that includes quite a few Elon Musk tweets and lots of crypto banter. Twitter doesn’t put out a personalized recap of the year, but it does offer something arguably better: a summary of what everyone else was tweeting about.
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